content marketing

How Do I Love Thee? How to Woo your Target Audience Every Day (and Not Just on Valentine’s Day)

Today millions of individuals – young, old, single, and attached – will present their sweethearts, significant others, best friends, and even pets with gestures of affection. The more cynical among us will argue that Valentine’s Day is a commercialized holiday, while the more reflective may suggest that we should be […]

planner and goals for new year

Blank Pages of Possibility

January 2, 2018… As I type these words it is a mere 11 degrees here in coastal New Jersey. Even though I would like nothing more than to retreat back underneath my down quilt this morning, I’ve got this blog post about New Year’s resolutions nagging me. So, instead I […]

What the Right Image Means For Your Brand

The power of images is not to be taken lightly. Statistic after statistic from social media and content marketing experts and thought leaders show that content with images gain more views, more shares and make more of an impact on the audience than text-only pieces. Even a writer like me […]

Top 3 Tuesday: Writing Effectively About Your Brand

Branding is no longer the sole territory of Microsoft, Apple and Coca Cola. Businesses of all sizes – from multinational corporations to the deli down the street all have a message and an image they’re trying to convey while connecting with their audience – specifically, the right audience. Branding is […]